Written by Gabe Kahn, this article originally appeared in The New York Jewish Week, November 27, 2013
This time around, the Maccabeats are getting serious.
Instead of dressing up like brutish Greek philosophers in togas with undershirts and Nikes, they’re sporting dark jackets and serious expressions to take on bullying.
With more than 10 million YouTube hits proving that they weren’t just a flash-in-the-pan viral sensation, the all-boy a cappella group has decided to use its vast platform to take a stand on social issues.
Three years after their song “Candlelight,” a take on Taio Cruz’s hit “Dynamite,” caught fire and made the Maccabeats a (Jewish) household name, the group hopes that its latest effort will give strength to young students who face abuse — be it physical or emotional. Read more…